Marketing with Gods

We have been flying around the country on KBZ airlines. The company's tag line is "flying beyond expectations."  A nice, slightly catchy phrase.  However, when you pair it with their logo of two deities flying, wings outstretched, with conical, yet aerodynamic helmets pointed skyward, the catch phrase takes on a whole new dimension.  Who wouldn't want to fly with the gods on your side??

On the flip side, given the safety records of the domestic airline industry in Myanmar, perhaps instead it means pray like hell.